Have you ever downloaded a simple calculator app, a flashlight, or a solitaire game, and suddenly it asks for permission to access your Contacts , Location , and Microphone ? You might click "Allow" just to get the app to work. But you should pause. Data is Money Free apps are rarely free. If you aren't paying for the app, the developer is likely making money by selling your data. A flashlight app doesn't need to know you are in a coffee shop in Chicago. But a data broker will pay good money for that information to build a map of where you go, where you shop, and where you sleep. The "Ask App Not to Track" Revolution If you have an iPhone, you’ve seen the pop-up: "Allow app to track your activity across other companies' apps and websites?" Always click "Ask App Not to Track." This blocks the app from accessing your IDFA (Identifier for Advertisers), a unique ID code that advertisers use to follow you around the internet. A Simple 2-M...
We all love seeing photos of our friends' children. The first day of school, the messy birthday cake face, the bathtub photos. It feels like a digital scrapbook. But in 2025, privacy experts are warning parents about "Sharenting"—oversharing parenting content—and the long-term risks it creates for children who are too young to consent. The Risks You Might Not See 1. Identity Theft Starts Early When you post a "Happy 2nd Birthday!" photo with your child's full name and the location of their preschool, you are handing identity thieves the puzzle pieces they need. Banks and government agencies use names, birth dates, and mother's maiden names as security questions. 2. The "Forever" Digital Footprint Facial recognition technology is now standard. Photos you post today feed into databases that can track your child for the rest of their lives. A cute photo of a tantrum might seem funny now, but could it embarrass them when they apply for a job in ...