Have you ever downloaded a simple calculator app, a flashlight, or a solitaire game, and suddenly it asks for permission to access your Contacts, Location, and Microphone?
You might click "Allow" just to get the app to work. But you should pause.
Data is Money
Free apps are rarely free. If you aren't paying for the app, the developer is likely making money by selling your data.
A flashlight app doesn't need to know you are in a coffee shop in Chicago. But a data broker will pay good money for that information to build a map of where you go, where you shop, and where you sleep.
The "Ask App Not to Track" Revolution
If you have an iPhone, you’ve seen the pop-up: "Allow app to track your activity across other companies' apps and websites?"
Always click "Ask App Not to Track."
This blocks the app from accessing your IDFA (Identifier for Advertisers), a unique ID code that advertisers use to follow you around the internet.
A Simple 2-Minute Audit
Right now, pick up your phone and do this:
Open Settings.
Search for "Permission Manager" (Android) or "Privacy & Security" (iOS).
Click on Location.
Look at the list. Does a weather app need your location? Yes. Does a wallpaper app need it? Absolutely not. Switch it to "Never" or "Ask Next Time."
It’s the easiest way to lock down your digital house.
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